Marketing Automation Specialist (HubSpot)

Kraków, Poland

About the role
  • Our internal business intelligence team is looking for an exceptional, motivated marketing automation specialist to join us.
  • You’ll be working on marketing/business projects with our innovative cutting-edge brands: Codewise, Zeropark, Voluum, and Voluum DSP. With the encouragement and support of our talented team, you can expect plenty of space for your creativity, the highest working standards, and nothing but the latest equipment & software!
Key Responsibilities
  • Setup, maintenance, and reporting of email, webinar, live event and integrated marketing programs
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Maintains a current understanding of marketing/sales automation, HubSpot best practices, and applies them to the execution of our processes
  • Design and optimize inbound/outbound campaign strategies and work with colleagues to execute
  • Measure results and optimize lead nurturing workflows to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of email sends
  • Strong Marketing Automation/Operations Background with 2+ years of marketing automation experience (HubSpot preferred)
  • Strong analytical skills with experience in reporting and data analysis
  • Excellent knowledge of MS Office
  • Creative, open-minded and enthusiastic about seeking new solutions to challenges
  • Good written and spoken English for in-team communication
Nice to have
  • Knowledge of Google Analytics, Google Tag Manager, Google Ads, Facebook Ads and other advertising platforms and how they integrate with HubSpot
  • Working knowledge of HTML
  • HubSpot Certification