Voluum and Zeropark Refreshed
Codewise | 06.09.2017
Today, we are launching a refreshed look and feel for both our products.
This change comes as we grow from a small Polish startup to an international 160-person company that has become the second fastest-growing company in Europe (Financial Times).
That is not everything. Now, we are taking things to yet another level with the upcoming official launch of our third and most ambitious undertaking.
We are proud to finally be launching a product that has been in the works for over two years. At Dmexco, we will present the new media buying capabilities of Voluum.
The platform offers unprecedented native media buying possibilities from the biggest exchanges coupled with state-of-the-art automated optimization. Our current testers are already seeing massive success. Following the Dmexco show, we will be gradually rolling out access to the public.
If you are interested in more information or would like to sign up, please check VoluumDSP.com.
Codewise: The 2nd fastest-growing company in Europe
Financial Times | 24.04.2017
Codewise is the second fastest-growing company in Europe according to Financial Times.
The FT1000 lists the 1,000 companies in Europe with the highest percentage growth.
Between 2012 and 2015, Codewise achieved a 13,052% revenue growth with CAGR equal to 408,5%.
We are honored and humbled by this recognition.
We would also like to take this opportunity and congratulate every other company on the list, especially five firms that, like us, are based in Poland:
– CD Projekt
Hopefully, we’ll see even more Polish companies on next year’s list.
On an Iceberg
Karol Jedliński | 30.03.2017
A follower of his life on Instagram will say: born with a silver spoon in his mouth. The streets will throw in some hate, mention his ‘rich daddy.’ The barely 30-year-old creator of Codewise’s success will add something else — about the bitter taste of nootropics, short dreams about gambling, and tedious self-conquest.
The cover shows the gold-plated face of the article’s main character.
And then there are the fairy-tale images from his life. What is this? Barely the tip of the iceberg. This will not be an introduction to a story about a young multimillionaire who is always flashing his perfect teeth and who wakes up every morning under sheets stuffed with hundred-dollar bills. The tip of the iceberg means that all that glitters is not gold. That the Instagram sessions are only bits and pieces taken out of context. That the water in the iceberg covers persistence, luck, talent, hard work, and ingenuity. That there are also sharks in the cold waters, which are a part of being the golden child of Polish business, as some media started to call him when Robert Gryn entered the elite group of the richest Poles.
“I tend to be extreme in life and business. It’s sometimes good and sometimes very bad. I think about whether there is snow in Zermatt to go heliskiing, charge my batteries, and be creative in the company. I don’t care about politics, I have no idea who influences what. But I do know what it’s like to pay a big price for stress and how to deal with anxiety and years of insomnia,” says Robert Gryn.
He does not want us to describe him as “beautiful, young, rich, living life to its fullest.” He wants us to simply go under the golden mask to see the human being.
An avalanche from a banner
He first opened more before the media in the autumn of 2016 when he talked about his Codewise, which handles online marketing. He had two goals. The first one was to inspire his peers, to show them that it’s possible. And, after his company moved to a high-end building in the centre of Kraków, he wanted Poland’s top computer experts.
He paid hundreds of thousands for the branding campaign, which saw him trying to attract future co-workers with the slogan “Don’t be a corporate slave.” The poster was the biggest banner in Poland and it turned up the craziness around the barely 30-year-old Robert Gryn. Then there was the article in ‘Puls Biznesu’ and the avalanche started rolling. Codewise soon received an award from Deloitte as the third-fastest growing technological company in the region of Europe, Africa, and the Middle East. Just 13,000% over four years…
“I suddenly started getting a lot of phone calls, e-mails, congratulations, invitations. But I really don’t need acclaim, I get irritated with tabloid articles about me and quotes taken out of context. I just saw an article about me online on Kozaczek. It was complete nonsense. It ticks me off. But the branding campaign did the trick, we have no trouble recruiting, some great people are applying, and I know that our team are capable of doing great things in the world of technology and marketing,” Robert Gryn assures.
There is one main problem with Robert Gryn and it’s not about the colourful selfies in social media, which are admired by the businessman’s tens of thousands followers. The operations of his company are very puzzling. Codewise sees ‘online marketing’ as a verbal shortcut reducing the long deliberation about the nuances and nooks of the online advertising world.
“You can’t just put it in a few words. Honestly? It took me years to understand all the mechanisms and I know that I’m working with people who often know more about what we do and how we make our money,” admits Robert Gryn. In 2016, his company had PLN 132 million in revenue and PLN 30 million in profit. It will be even more this year. Where does it all come from? Let’s try to shed some light on the numerous streams, which collect hundreds of millions of dollars from all kinds of advertisers and which produce the advertisements on our computer and cell phone screens.
Windows of life
Zeropark is a branch that brings in 80% of Codewise’s revenue and funds a second project — Voluum, which is based on a monthly fee for software as service (SaaS). After a few transformations, Zeropark was able to hit the market bull’s eye as it turned into a platform for carrying out and purchasing advertising campaigns in forms of pop-up windows and mobile advertising on the top advertisement markets (not Poland). The service redirects advertisements to inactive websites. The one who offers the best price and efficiency wins.
But these advertisements are often borderline Internet, like contests with prizes such as tablets for leaving personal information or installation of various mobile applications, e.g. Uber or Facebook. Zeropark wins out because it is one of the first in the world to offer RTB (real time bidding) to connect owners of websites (including so-called empty domains) and those with marketing money (media agencies). This process requires efficient technology to handle online traffic, effective databases, and a skilled sales staff – Gryn, who spends hundreds of thousands of dollars a year at technological fairs, is one of the best.
Voluum may be responsible for only 20% of the revenue, but its margin makes it a goose that lays golden eggs, which is supposed to give another boost to Gryn’s businesses. It is a platform for management, analysis, and optimisation of online advertising campaigns in networks like Zeropark. And the numbers in question are gigantic: over 250 billion redirections a month on Zeropark alone.
Cells in California
“We want to launch a new function soon, the Voluum DSP. It’s a very risky project, but it will open the door to a market worth $200 billion a year,” says Robert Gryn, who – according to his own admission – knows nothing about programming. He handles vision. We are sitting in his office. There is an impressive aquarium behind him filled with lazy tropical fish.
But the head of the chief of Codewise, who is sitting on a Vitry chair (everyone at the office has one) is filled with sharks – business sharks. DSP is supposed to allow for purchase of campaigns in advertising networks on a mass scale, on cells as well. The problem is that in order to make money and show a high conversion rate to the clients you have to know how to separate false advertisement traffic generated automatically. If this is done (and this is the reason for bringing the top specialists to Kraków), Codewise should quickly exceed revenue of PLN 400-500 million. There is more fish to eat in a bigger aquarium.
“I keep thinking about where we are going to be in a year, two, or three. The situation is dynamic and it is hard to say which development path the online marketing world will take. I know that I want to be in places where most of my clients come from. The plan is to open a serious office in California before the end of the year. California winters sound good,” the businessman smiles.
He has little bond with Kraków. Sure, he has a comfortable penthouse here, some friends, some favourite places. He likes to leave the city and visit the Alps to ski in fresh snow, the Tatras for hours of running, or the tropics for freediving. He was born far from Małopolska, near Oxford, to a family of Poles who had been associated with Western Europe for a long time. In the 1990s, his father was building the foundations of Ericsson in Poland. Robert Gryn lived in Warsaw for years and attended a prestigious American school in Konstancin. Banana youth, some will say. His friends from teenage times include the sons and daughters of expatriates and the elite of the world of business and politics of the Third Republic of Poland. But his most important companion was no one influential – it was himself and his bipolarity.
“I suffered from insomnia ever since I was a child. A psychiatrist diagnosed me with anxiety, there is always a sound in the back of my head. When I do something, it absorbs me in 110%, completely. And the effects soon come,” the businessman admits. For Robert Gryn, the turn of the century was the first stage in a serious fascination with the digital world. He borrowed money from his mother to buy domains on GoDaddy and made some extra money by having some fun with Photoshop.
“When I was 13, I made something like PLN 600 for designing a logo for the company of one of my father’s friends,” he laughs and recalls the times when he gained fame as Gusto.
Street on forex
“Gusto was my nick in the online shooter Counter Strike. Me and my brother were the first to play it in Poland. We convinced dad to buy us a superfast connection and quickly established a clan, which included the e-sports champions of today like Neo of Virtus.pro,” says Robert Gryn. He learned the tactics of the game and is now successfully using it in business. He stayed away from models, he charged when he saw a chance, he balanced on the edge to make his way behind the enemy. The game consumed a lot of time, but it made him famous: Gusto was so good that many Polish servers would blacklist him because they thought that he was cheating. He ultimately gave up on the game. He was not interested in training and the chess of war.
“We play at the office every Friday. We have a map of our own office in Counter Strike. I love this game, but it’s no longer an addiction,” the businessman says. He is very receptive to addition. Before he went to college at the renowned British Surrey, he discovered forex platforms. “I convinced my father to lend me 1000 euros, even though he thought that it was wasted money. I was certain that I would quickly multiply it. I reached 4 thousand euros, I took bigger risks, and of course I lost it all,” the 30-year-old recalls. Then there was online gambling — poker. It gave me a sense of immediate pay-out for results. And they were poor results. Robert Gryn quickly lost all of the money he got from his parents for the start of college. He would wake up sweating from dreams of cards being dealt on the screen. He came to his senses after a pleading-apologetic phone call to his mother and thanks to the understanding of his parents. He would still play poker every now and then, but he would only use the money he had earned himself. “My ex-girlfriend would say that I was spoiled. She told me to get a job so I served hot dogs for a month at the Odeon cinema in Guildford near the campus. I still can’t eat wieners in a bun,” the owner of Codewise admits.
During his third year on business and marketing, Robert Gryn wanted to find an outlet for his budding entrepreneurship. He decided to import and sell mp3 players. The plan failed and he ended up in Warsaw as a translator for TP SA. After a few months, he started working for Orange, which was when he gave up on corporations. All it took was reading some of the corporate intranet. He quit after two days with the belief that this was a world where his personality could effectively and spectacularly burn out. A friend told him to try out at Elephant Orchestra of Jan Barta, a Czech Internet visionary who used to be the owner of the most domains in the world.
Game on throne
The owner of Codewise was always attracted to new technologies and the digital world. He used to be addicted to shooters. Now he prefers to play for big stakes in the world of digital marketing.
“It was the most important experience in my life thus far. I learned the secrets of online marketing, I left as the head of company operations,” stresses Robert Gryn. He pretty much developed and improved what he had learned from Jan Barta in Zeropark. The friend who got him to go to Elephant is now the head of Zeropark. Robert Gryn also established WeSave — a group shopping aggregator. Then came the first experiments with affiliation campaigns, cutting own shares from the relations between website publishers and advertisers. He took some risky chances, like sinking money in ineffective campaigns. “It replaced gambling for me, I saw results immediately. I started to work almost nonstop,” recalls Robert Gryn. This is when he met the founders of Codewise, which was initially operating in IT outsourcing: Szymon Niemczura, Rafał Janicki, and Bartłomiej Dawidow. Robert Gryn soon turned from a subcontractor to company partner and provider of most of the cash. His strong character also came out. When he noticed that Codewise’s liquidity was dropping and he was not able to come to an understanding with Niemczura and Janicki, he took over Codewise with Dawidow. It was a psychological and legal battle served cold. With their backs to the wall, the partners sold their shares for 100 thousand dollars. They went on to found Kontakt.io, which is valued at tens of millions of PLN. After a while, Dawidow left Codewise claiming that he was not able to deal with the stress produced by the company. “He told me he was leaving when I was thinking about getting out of the business myself. Our profits reached millions but we were constantly in the game and were paying a measurable price. My love of challenges won in the end and I decided to run Codewise alone instead of selling it,” the businessman says.
Conquest by breathing
When he gestures as he takes breaks from applying the gold makeup, you can see his chiselled arms and upper body. Together with the Alpine tan, blond hair, account size, and gold watch on his wrist, we are once again looking at the perfect image of a happy golden boy with no internal struggles in sight.
So what’s inside? He took a cold shower before our interview because he was able to get only three hours of poor sleep. For breakfast, he took a few nootropics, so-called smart drugs, which stimulate the brain without the risk of addiction. He washed them down with the currently trendy MCT oil and once again heard the noise in his head. A day like every other. The familiar state of no motivation for business.
“I’ve had this feeling for a while. How do I conquer it? I get every day in motion somewhat against myself. I force myself to act step by step and reach the point of full steam ahead,” he explains, although he recently decided to take spontaneous trips to the edges of the world more often. He sleeps better there. He recently visited Hawaii to learn how to dive and hunt holding his breath. He compares it to meditation: when you see a potential victim and incoming sharks underwater, you cannot let your emotions get in the way.
You just have to do your thing, not waste oxygen, conquer the recurring throat tightness. When it starts to get really dark before your eyes, that’s the sign. Time to get to the shore of the iceberg.
Bezpieczeństwo w Codewise
Codewise | 28.03.2017
Dostarczane przez Codewise rozwiązania wspierają tysiące firm z całego świata w obsłudze ruchu reklamowego.
Jednocześnie, od początku naszej działalności, nigdy nie akceptowaliśmy – i nigdy nie będziemy akceptowali – narażania użytkownika końcowego na jakiekolwiek próby oszustwa.
Wraz ze wzrostem popularności naszych produktów kładziemy ogromny nacisk na działania prewencyjne. Weryfikujemy bezpieczeństwo kampanii zarówno narzędziowo, jak i ręcznie. Nad całym procesem czuwa dedykowany temu zespół specjalistów.
Posługujemy się najbardziej zaawansowanymi systemami monitorowania ruchu – tymi samymi, które stosowane są przez globalnych graczy takich jak Aol., Yahoo!, Twitter, Facebook czy Google. Na liście znajdziemy takie rozwiązania, jak:
RiskIQ został uznany za lidera w dziedzinie cyfrowego monitorowania ryzyka przez Forrester Wave. Technologią wspiera się Facebook w wykrywaniu i blokowaniu zagrożeń pochodzących z reklam – podobnie zresztą jak Palo Alto Networks, DocuSign, Box czy duże amerykańskie instytucje finansowe.
Jest to największa, najbardziej niezawodna i najszybsza sieć proxy na świecie. Luminati jest używane przez firmy z listy Fortune 500 w celu weryfikacji reklam. Praktyczne zastosowanie Luminati sprowadza się do testowania linków w reklamach poprzez symulowanie możliwych grup odbiorczych.
The Media Trust (themediatrust.com)
Narzędzie wspierające wykrywanie złośliwego oprogramowania, zagrożeń dla prywatności i weryfikujące jakość reklam.
Zespół odpowiedzialny za bezpieczeństwo kampanii z perspektywy użytkownika końcowego
Zatrudniamy specjalistów, którzy wyłapują treści mogące potencjalnie umknąć tym systemom. 70% kont reklamodawców jest ręcznie odrzucanych ze względu na niespełnione standardy jakościowe i standardy bezpieczeństwa.
Jako Codewise – marka stojąca za produktami Voluum i Zeropark – nie tolerujemy i aktywnie przeciwdziałamy dystrybucji:
– złośliwego oprogramowania,
– kampanii reklamowych opartych na rozpowszechnianiu ransomware,
– kampanii zawierającymi skrypty typu auto-downloads, wymuszające pobieranie plików na komputerach użytkowników,
– ruchu ze stron promujących mowę nienawiści, rasizm, czy naruszających prawa autorskie,
– skryptów blokujących zawartość przeglądarki, mogących uszkodzić system komputerowy,
– kampanii przeznaczonych dla grupy docelowej 18+, a dostępnych na stronach nieskierowanych do pełnoletnich użytkowników.
Nieustannie wzmacniamy kompetencje w obszarze podnoszenia bezpieczeństwa i pracujemy nad własnymi algorytmami oddzielającymi ruch toksyczny od wartościowego.
Robert Gryn #57 in Forbes 100 Riches Poles 2017
Robert Gryn jest nową twarzą na liście najbogatszych „Forbesa”. Codewise, spółka, na której dorobił się majątku, powstała jako firma outsourcingowa w branży IT, a sam Gryn nie był nawet jej założycielem.
W 2011 roku przyszedł z własnym pomysłem na start-up. Była nim sieć reklamowa ZeroPark, dzięki której agencje marketingowe kupują ruch reklamowy w internecie. Drugi sztandarowy produkt młodego biznesmena to Voluum – oprogramowanie służące do śledzenia i analizy efektywności działań marketingowych w sieci. Udział Gryna w Codewise zaczął rosnąć wprost proporcjonalnie do tego, jak dzięki jego narzędziom przybywało firmie klientów oraz pieniędzy.
Pan życia i Sieci. Właściciel najszybciej rosnącego start-upu w Polsce
Krzysztof Domaradzki | 21.02.2017
Choć niewiele osób rozumie, czym zajmuje się jego firma, Robert Gryn, 30-letni właściciel Codewise, prawdopodobnie pojawi się w tym roku na liście 100 najbogatszych Polaków. Będzie na niej najmłodszym milionerem, który samodzielnie dorobił się majątku.
Na co dzień jeździ żółtym mercedesem AMG GT S. Na trzydzieste urodziny sprawił sobie prywatny lot na Ibizę. W jego nowym biurze znajduje się potężne akwarium żywcem wyjęte z gabinetów prezesów amerykańskich korporacji. Wolne chwile spędza w efektownych samochodach, samolotach lub śmigłowcach, pływając pośród delfinów albo zjeżdżając na nartach po dzikich zboczach. Na mieszkańców Krakowa spogląda z jednego z największych billboardów reklamowych w Europie, który znajduje się na dawnym hotelu Forum – tam, gdzie swego czasu wisiała kontrowersyjna reklama „Zimnego Lecha”. Mówi im: nie bądźcie korporacyjnymi niewolnikami, tylko dołączcie do najszybciej rosnącego start-upu w Polsce. Czyli do Codewise.
Performance Marketers Respond to P&G’s Ad Transparency Charter
Mark Jones | 09.02.2017
Last week, Procter and Gamble’s chief brand officer Marc Pritchard announced that the company would no longer be accepting anything less than 100% transparency from its suppliers.
It has been referred to as one of the most important statements made in the advertising industry in decades. As a result other big brands, including O2, have jumped on the bandwagon. In order to achieve 100% transparency, P&G will adopt the standards of the Media Ratings Council (MRC), implement third-party verification and create transparency contracts.
While ad tech companies have been talking about these issues for years, it seems that brands have only recently joined the debate and are now acting accordingly. But, what significance does this announcement have on the industry? And will it be the point where brands, agencies and tech companies are forced to make the move?
Gavin Stirrat, managing director at Voluum: “As we continue to see more partnerships between anti-fraud specialists and supply platforms, we will start to see brands having a greater understanding of ad fraud. The industry has been reactive to the issue with the Media Ratings Council (MRC) launching its viewability standard in the US and the UK’s trade body initiative JICWEBS focusing increasingly on the issues.
“However, it is a positive for our industry to see brands such as P&G holding their suppliers to such high standards, as all parts of the supply chain will have to work together to try to address transparency in online advertising.”
UK Ad Spend Grew 4.2% in Q3 2016 Despite Brexit Vote
Lindsey Rowntree | 07.02.2017
On 31 January, the Q3 2016 AA/WARC Expenditure Report results were published, showing a rise of 4.2% in UK ad spend year-on-year – a total of £5.14bn over the quarter. Ad spend is also predicted to grow 3.2% in 2017. Headline growth was driven by a 15.3% increase in internet spend, in turn boosted by a growth of 45.6% in mobile spend.
Significantly, the overall growth in year-on-year ad spend occurred, rather surprisingly, in the first full quarter after the vote to leave the European Union. The short-term impact of a Brexit vote was expected to be damaging; and even seven months after the vote to exit the EU was decided, analysts and industry experts are still debating on what the true short-term and long-term impacts will be on the state of advertising in the UK. However, one can look positively on the fact that, even with the post-Brexit uncertainty in the months following the referendum, it was very much business as usual.
ExchangeWire hear from industry experts their views on the results of the AA/WARC expenditure report.
The industry must protect mobile growth
“Mobile ad spend has continued to grow at an impressive rate – representing a significant portion of the overall growth in ad spend – with an estimated growth of 45.9% in 2016, and a predicted growth of a further 26% in 2017. For mobile display advertising, 2016 was an exciting year, with mobile ad spend exceeding desktop for the first time. As marketers continue to gain confidence in mobile advertising, it is important that the industry protects this growth from the threat of mobile ad fraud. Over the next year, there will be an increasing number of companies within the value chain looking to provide solutions that eliminate fraud pre-bid, rather than providing post-campaign make-goods and refunds. We should also see the importance of context, environment, and audience segments being key focus points for mobile advertising as the industry continues to develop.” Gavin Stirrat, Managing Director, Voluum
Is Facebook Really ‘Connecting the World’?
Rebecca Muir | 06.02.2017
Mark Zuckerberg, Facebook founder and CEO, said last week (1 February, 2017): “Our mission to connect the world is more important now than ever. Our business did well in 2016, but we have a lot of work ahead to help bring people together.” This statement followed the release of the social media giant’s financial results for the fourth quarter and full year ended 31 December, 2016.
In response to Facebook’s earnings announcement, Gavin Stirrat, MD at Voluum, said: “As digital continues to be an effective investment for advertisers, we will see a number of issues arise, including the growing threats of ad fraud and viewability. As we have seen from the recent announcement from P&G, the issue of trust is front of mind for all major brands. Everyone in the market, including the big players, such as Facebook and Google, are not immune from these challenges, and need to play a proactive role in protecting continued investment in digital.”
CEO’s interview with Forbes
Forbes | 15.01.2017
What’s the Future of Mobile in 2017? Experts Predict
Lindsey Rowntree | 21.12.2016
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts deliver their opinions on the future of mobile.
Marketers gaining confidence in the mobile medium
“2016 will be remembered for many things, not all of them as pleasant as we might have wished. However, for mobile display advertising, the watershed moment this year was in November when it was confirmed that ad spend on mobile exceeded desktop for the first time, with £802m spent in H1 of 2016 versus £762m for desktop. For those across the digital advertising industry, this was hardly surprising as marketers have gained confidence in the medium and their spend is following attention, with more mobile users than desktop globally. Looking forward to 2017, it is important that the entire industry defends this positive revenue growth from the rapidly increasing threat of mobile ad fraud. I believe next year we will see a greater number of companies within the value chain partner and bring solutions to market that eliminate potential fraud from the outset, pre-bid. This is a position Voluum took from day one and is something we feel will be increasingly demanded by advertisers, rather than the post-campaign make-goods and refunds that currently prevail. Fundamentally, these do not address the problem, as the revenue generated has already reached the criminals behind the fraud. Morally, I am not sure many brands would like to think their digital advertising spend is funding organised crime. On a more positive note, I think we’re going to see the pendulum swing back to increasingly look at the context and environment where advertising is running, as well as the audience segment being reached. It won’t just be ‘right ad, right person, right time’, but right placement too. As always, whatever happens, you can be sure the mobile programmatic industry will continue to evolve at a pace and it will remain an exciting place to be at the centre of.”
Codewise błyszczy w regionie
Karol Jedliński | 08.12.2016
Krakowska spółka jest jedną z trzech najszybciej rosnących firm w regionie EMEA. W czołówce jest także m.in. CodiLime.
— Nie potrzebujemy inwestorów, potrzebujemy talentów. Bazujemy na doskonałym produkcie i na trendzie rynkowym. Wzrost rynku reklamy cyfrowej oraz skok w sferze automatyzacji reklamy programatycznej i RTB nakręcają nasz rozwój. Teraz wprowadzamy kolejny produkt związany z reklamą mobilną, który ma nas wynieść na poziom wyżej — ujawnia Robert Gryn, właściciel Codewise, krakowskiej spółki technologicznej, która przebojem wdarła się do czołówki najszybciej rosnących firm na świecie.
Dostawca technologii w modelu SaaS dla branży marketingowej zajął 3. miejsce w tegorocznym rankingu Deloitte Technology Fast 500 EMEA, grupującego najbardziej dynamicznie rozwijające się spółki z regionu Europy, Bliskiego Wschodu i Afryki. Codewise, który zanotował wzrost przychodów o 13 tys. proc. przez 4 lata, do poziomu 50 mln USD, przegrał jedynie z firmami ze szwedzkim Fingerprint Cards (zestawy do samodzielnego tworzenia rozwiązań biometrycznych do skanowania odcisków palców) i tureckim Bilgikent Bilişim (systemy IT). Średnia stopa wzrostu przychodów wszystkich spółek z zestawienia wyniosła 967 proc., dla porównania w edycji ubiegłorocznej było to 1012 proc. (1711 proc. w 2014 r.)
Mobile ad fraud: how agencies and advertisers can spot, combat and kill it
Andy Favell | 17.11.2016
With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which have become a cash cow for the ad industry.
As advertisers and agencies become more alert to the risk of ad fraud and better at detecting it, they have started to refuse payment and blacklist business when there is evidence of fraud.
Some ad platforms are now offering money-back guarantees but this is met with some skepticism by peers.
Gavin Stirrat Managing Director at Voluum, a performance tracking solution:
“There are many companies that offer post-impression analytics or cash back guarantees. We believe this is an unacceptable compromise that continues to line the pockets of fraudsters and further damages mistrust in the medium.
Our recommendation to agencies and brands is to demand high standards of their buying platform partners such as the pre-bid filtering of inventory for fraud, as we do at Voluum.”
Codewise powalczy talentem o miliard
Karol Jedliński | 13.11.2016
Robert Gryn po cichu zbudował potentata w świecie e-marketingu. Nie chce inwestorów. Woli uwalniać niewolników i podgryzać Google’a
Największy banner w Polsce — to zawsze robi wrażenie, szczególnie gdy jest to słynna fasada krakowskiego hotelu, na której wisiał niegdyś „Zimny Lech”. „Don’t be a corporate slave” („nie bądź korporacyjnym niewolnikiem”) głosił z plakatu Robert Gryn, prezes i właściciel Codewise. Dalej po angielsku zachęcał, by dołączyć do „najszybciej rosnącego start-upu w Polsce”. O Codewise dotychczas mogło być cicho. Teraz musi być głośno. Trwa rekrutacja, a prezes spółki to gorące nazwisko w świecie nowych technologii.
— Nasz cel jest jasny. Chcemy i musimy zatrudniać najlepszych specjalistów na rynku. 100 mln USD przychodów rocznie osiągniemy zapewne organicznie w 2017 r., bazując na wszystkich dotychczasowych produktach. Interesuje nas jednak dużo więcej, szykujemy nowy rynkowy hit — mówi Robert Gryn.
Polski start-up na pierwszym miejscu w rankingu najszybciej rozwijających się przedsiębiorstw wg Deloitte
Firma Deloitte co roku tworzy ranking najszybciej rozwijających się przedsiębiorstw w Europie Środkowo-Wschodniej. W głównej kategorii ‘Technology Fast 50‘ znalazło się aż 17 firm z Polski, a jedno z krakowskich przedsiębiorstw wygrało całe zestawienie.
Coroczny prestiżowy ranking Deloitte najszybciej rozwijających się przedsiębiorstw Europy Środkowo-Wschodniej, w którym znalazło się aż 21 firm z Polski (w tym 17 w głównej kategorii ‘Technology Fast 50’), wygrała krakowska Codewise Sp. z o.o. (działa od pięciu lat w sektorze rozwiązań IT dla marketingu). Rok temu Deloitte umieściło ją na pierwszym miejscu w kategorii ‘Wschodzące Gwiazdy’, a wczoraj otrzymała najważniejszą statuetkę ze wzrostem sięgającym 13 000 procent. Jej dochód operacyjny za 2015 rok wyniósł około 50 tys. euro.
– Trzynaście tysięcy procent wzrostu w okresie ostatnich 4 lat i zdobycie pierwszej nagrody w obu kategoriach, to dla nas ważne i budujące potwierdzenie sukcesu, który wspólnie tworzymy w firmie. Moje dążenia i ambicja stworzenia globalnej spółki jest niezmienna i dalej jestem przekonany, że to dopiero początek czegoś naprawdę wielkiego – komentuje Robert Gryn, prezes Codewise.
Voluum “Don’t be a corporate slave” by in-house
Robert Gryn, the founder of Polish ad tech start-up Voluum, has put his face on the largest billboard in Europe, located in Krakow.
The campaign invites job hunters to “Join Poland’s fastest-growing (and sexiest) start-up”, as part of the company’s recruitment drive for technology arm Codewise.
The work will run in Poland throughout October.
The five most worrying trends for marketers at Dmexco 2016
Gavin Stirrat | 12.09.2016
Disruption… innovation… the occasional pair of proudly worn lederhosen. It’s Dmexco time again, and once more the great and the good of the world of advertising technology are descending on Cologne.
For some time, Dmexco has been the essential fixture on the global ad tech calendar.
But somehow this year feels different.
I’ve been going to Dmexco for five years and although the pace of change has always felt rapid enough to justify the tag ‘real time’, this year it feels like whilst the industry is still buoyant, it is facing some profound challenges.
Here are the five biggest concerns that I think are causing our industry sleepless nights as we board the plane for Germany.