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Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

Tim Tsoriev | 12.07.2018

For the first time, digital marketers can leverage at once and in one place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as well as customizable Usage Parameters and Services, to optimize online ads ROI and to cost-efficiently scale ad operations

LONDONJuly 12, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, today announced that it launched a next generation of its industry-leading Voluum Tracker platform, enriched with multiple new features and with a wide range of new customizable usage parameters and services.

Unique to the AdTech industry, the rich set of new features includes AI powered Traffic Distribution Optimization, Collaboration Management and SSL Certificates and Direct Tracking Pixel based Performance Optimization.

  • Traffic Distribution Artificial Intelligence (AI): a new technology which helps digital and performance marketers and media buying professionals across agencies and brands get the most out of their online ad management efforts thanks to the real-time automatic matching of traffic to the estimated best offers and landing pages and to their best combinations. This results in double-digit ROI gain, massive time and budget savings to be reinvested back into campaign management operations, and in scalability efficiency thanks to the potentially unlimited volume of offers and landing pages that can be processed in time
  • Collaboration Management: a suite of new functionalities comprised of Workspaces, Multi-user and Shared Reports that help digital and performance marketers and media buying professionals across agencies and brands to increase overall ROI by enabling cross collaboration. This set of features is also perfectly tailored to create campaign management structures, organize workflows within a team and to securely share the results with any third parties, e.g. business partners
    • Workspaces enable marketers to effortlessly structure and organize campaigns and campaign elements into separate areas based on selected criteria, like verticals, geo, and media-buying teams
    • Multi-user helps media and performance agencies to structure team work into easily manageable working groups. The ability to grant specific permissions to associates allows managers to give a certain level of access to chosen entities and at the same time keep sensitive information separated from other team members
    • Shared Reports let account owners give a read-only access to the predefined set of data to their business partners. Based on the business need, marketers can easily specify which data points should be visible to their associates, business analysts, finance teams or any third parties, such as external consultants, freelancers and ad exchanges they collaborate with
  • Direct Tracking Pixel based Performance Optimization: a tracking method which allows marketers to track paid and organic traffic without the initial redirect. It also opens the door to ad exchanges, ad networks or any other sources (such as Facebook and Google Ads) requiring non-redirection type of tracking, and at the same time, speeds up the campaign funnel, which is especially important for digital marketers who run mobile campaigns.
  • SSL Certificates based Performance Optimization: enables optimization of the redirect flow and increases the performance of online campaign by securing the connection of the campaign funnels. Digital and performance marketers can now buy traffic and run campaigns on all desktop and mobile browsers and reduce all the possible interruptions in the redirect flow.

The new set of add-ons Usage Parameters and Services are designed to enable digital marketers to resiliently customize and cost-efficiently scale their ad measurement, management and optimization activities as their business grows.

  • Customizable Usage Parameters include number of events, users, custom and dedicated domains and data history
  • Services include a wide variety of resources ranging from Onboarding, to Technical Support, and Account Management, tiered from standard to VIP handling.

“After the successful introduction in April 2018 of the industry-first AI-powered feature that analyses the performance of online campaigns and automatically deploys the optimal traffic distribution among offers, today we proudly launch the next generation of AI that optimizes traffic distribution among both offers, landing pages and the best performing mix of offers and landing pages. Additionally, today we also release Collaboration Management that allows media buying groups, big brands and agencies to efficiently manage campaigns across teams and external 3rd parties. Lastly, we also introduce SSL Certificates for Custom Domains and Direct Tracking Pixel, that powerfully boost the overall performance of the campaign funnel,” said Robert Gryn, CEO and Founder of Codewise. “Furthermore, understanding digital marketers’ need for progressive scalability, from today we are enriching our plans with a wide variety of add-ons that allow a bespoke and cost-efficient expansion of ad operations. The amount of innovation injected in our new platform by the engineering team is extremely significant making Voluum Tracker the most exhaustive tool for online ad marketers in the industry.”

“Consistently with our core value, outside-in centricity, we have been closely listening to our customers through their daily engagements with our sales and customer success representatives,” said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. “The result is the clear demand for ad measurement, management and optimization SaaS plans that are not only richer in features, services and usage parameters but also modularly expandable through add-ons that flexibly serve progressive business and operational growth. Also, having understood the call for cost savings, being equal the plans value, today we also introduce extremely convenient yearly subscription options.”

To learn more about Voluum Tracker new plans, please visit https://voluum.com/pricing/.

About Codewise

Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte.

Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. Learn more at www.voluum.com

Copenhagen Democracy Summit: Where Freedom Meets Technology by Robert Gryn

Robert Gryn | 27.06.2018

“I believe that in today’s world every company needs to step up and be a responsible corporate citizen by acknowledging this critical threat and starting to implement technology solutions against it. This is especially true for our industry, Advertising Technology, which suddenly found itself at the forefront of the global fight for democracy.” Codewise CEO Robert Gryn shares his takeaways after speaking alongside Anders Fogh Rasmussen, Tony Blair, Joe Biden and many other exceptional world leaders at the Copenhagen Democracy Summit.

Codewise’s Dr. Rzeszuciński Joins the European AI Alliance, Launched by the European Commission

Tim Tsoriev | 18.06.2018

LONDONJune 18, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, announced today that Dr. Paweł Rzeszuciński, Data Scientist at Codewise, accepted the invitation to become a member of the European AI Alliance, a forum launched by the European Commission.

Since Dr. Paweł Rzeszuciński will join the Alliance within his personal capacity, he will act independently and in the public interest, as per the rules set by the European Commission.

Following the signing of the Declaration of cooperation on Artificial Intelligence by 24 EU Member States and Norway, the European AI Alliance, as announced by the European Commission on April 25 2018, is a multi-stakeholder forum engaged in a broad and open discussion of all aspects of Artificial Intelligence development and its impact on the economy and society. The European AI Alliance is aimed at seizing the opportunities of AI, reinforcing Europe’scompetitiveness and establishing the ethical guidelines on the development of the AI.

Emphasizing the importance of the European AI Alliance, Robert Gryn, CEO of Codewise, said, “We are extremely proud to learn that Dr. Paweł Rzeszuciński, a key stakeholder of Codewise’s Artificial Intelligence development team, is joining such a strategic initiative. AI is progressively transforming our economy and society and is increasingly contributing to many sectors of our economy. We feel very reassured by the European Commission’s initiative to support the implementation of a European strategy on AI.”

The Commission will present ethical guidelines on AI development by the end of 2018, based on the EU’s Charter of Fundamental Rights, taking into account principles such as data protection and transparency, and building on the work of the European Group on Ethics in Science and New Technologies. To help develop these guidelines, the Commission will bring together all relevant stakeholders at the European AI Alliance.

“The mission of the European AI Alliance strongly resonates with Codewise’s values and vision of transparency-led smart technologies,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise. “As any technology that has a direct impact on people’s and businesses’ lives, the emergence of AI also raises legitimate concerns. We fully endorse the elaboration by the European Commission of recommendations on future AI-related policy development and on ethical, legal and societal issues. In our daily efforts to develop AI technologies at the service of digital marketers, we are equally attentive to the right balance between business efficiency gains on one side and respect for privacy and transparency on the other. The definition of an AI strategy framework will help the entire software industry align to common standards.”

The foundation of the European AI Alliance represents a first step towards an EU-wide approach to AI. By establishing clear guidelines on AI ethics, the Commission seeks to increase consumers’ trust in AI-driven products.

Based on the recommendations enacted by the European AI Alliance, the European Commission and participating Member States will present a European plan on Artificial Intelligence by the end of 2018.

About Codewise

Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. For years, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte.

Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook.

Codewise to Sponsor the Inaugural Copenhagen Democracy Summit

Tim Tsoriev | 14.06.2018

LONDON, June 14, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, announced today that it will sponsor the inaugural Copenhagen Democracy Summit on June 22, 2018.

Held at the Royal Danish Playhouse in Copenhagen, the Summit will bring together leading political figures from the democratic world, including current and former heads of government, leading business executives, academic experts, and dissidents.

The Copenhagen Democracy Summit is dedicated to strengthening the resolve of the world’s democracies by providing a high-level strategic forum focused on the cause of democracy. Democracy, free trade, election integrity, and technology are the main topics of the Summit.

Robert Gryn, founder and CEO of Codewise, will take part in the Summit to share his vision and thoughts on the future of democracy in the rapidly changing digital environment. Joining the “Cyber Security and Democracy” keynote panel, Gryn will share his insights on the latest threats endangering democracy around the world, and the best ways to address and solve them on a global level. Other panelists will include Michael Chertoff, former U.S. Secretary of Homeland Security; Chris Krebs, U.S. Undersecretary of Homeland Security; and Joanna Shields, CEO of BenevolentAI. Moderated by BBC celebrity anchor Stephen Sackur, the keynote panel is open to the press and will be held at the main conference hall from 12:05 to 12:40 p.m. on June 22.

The Copenhagen Democracy Summit is hosted by Anders Fogh Rasmussen, the former Secretary General of NATO and Prime Minister of Denmark. Summit speakers include the former U.S. Vice President Joe Biden; the Prime Minister of Denmark, Lars Løkke Rasmussen; the former President of Mexico, Félipe Calderon; the former President of EstoniaToomas Hendrik Ilves; Facebook’s Vice President for Public Policy EMEA, Lord Richard Allan; the former Prime Minister of Spain, José Maria Aznar; and the former Prime Minister of CanadaStephen Harper.

“Democracy, open markets and freedom have been called into question in recent years. After two World Wars, the world’s democracies – led by the United States – delivered a period of stability, relative peace, and prosperity that was unprecedented; but it was not the norm,” said Anders Fogh Rasmussen, founder of the Alliance of Democracies and former Secretary General of NATO. “Today, the free world is beginning to show signs of decay; and all lovers of liberty and democracy have a responsibility to stand up and fight for it. This is why I am delighted that Codewise has offered its support to the Alliance of Democracies, and I look forward to hearing Robert Gryn’s contribution to our debate in Copenhagen.”

One of the leading global experts in advertising technology, Robert Gryn is recognized for his deep understanding of the modern digital ad ecosystem, its strengths, weaknesses and future trends. Robert is regularly invited to share his expertise with the world’s leading media companies and advertising platforms, helping them to combat ad fraud and protect their users.

Emphasizing the importance of the Copenhagen Democracy Summit, Robert Gryn said, “Today, democracy in too many nations is being jeopardized by election meddling and manipulation, while ad fraudsters who serve the meddlers’ interests remain many steps ahead of the anti-fraud organizations, regulators, and internet watchdogs. I believe that in today’s world, every company needs to step up and join forces to combat this critical threat. The Tech industry both plays an important role and bears a responsibility to protect election integrity and democracy around the world. I am confident that the inaugural Copenhagen Democracy Summit will take us one big step closer to solving this global challenge, for ourselves and for future generations.”

“The mission of the Copenhagen Democracy Summit strongly resonates with Codewise’s values and vision,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise. “We believe that today’s technology ecosystem is a powerful enabler of democracy as it allows for unprecedented reach and limitless free discussion. But due to the lack of transparency, the same technology can be used today to manipulate public opinion and control entire societies. Our experts, researchers, and developers are relentlessly working on technologies that will help to restore transparency throughout the entire ad ecosystem, from commercial interactions to elections. We are excited to support the Summit and are looking forward to the impact it will make on the advancement of our industry and society.”

Robert Gryn will also participate in the first meeting of the Transatlantic Commission on Election Integrity on June 21in Copenhagen, where he will speak during the Industry Experts’ session. Working with political and private sector leaders and the media, the Commission is co-chaired by former NATO Chief and Danish Prime Minister, Anders Fogh Rasmussen, and former U.S. Secretary of Homeland Security, Michael Chertoff

To learn more about the Copenhagen Democracy Summit, please visit http://www.allianceofdemocracies.org/initiatives/the-copenhagen-democracy-summit/the-summit.

About Codewise

Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. For years, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte.

Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook.

Codewise Named One of 50 Most Valuable Brands of 2018 by The Silicon Review

Tim Tsoriev | 26.04.2018

SANTA MONICA, Calif.April 26, 2018 /PRNewswire/ — Codewise, the industry’s first provider of an AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, announced today that it was named one of the 50 Most Valuable Brands of The Year 2018 by The Silicon Review.

Published annually by The Silicon Review magazine, the list of the 50 Most Valuable Brands includes high-growth companies that are changing the technology industry by introducing breakthrough products and services. Ranked 14th on the list, Codewise is the technology pioneer that developed the first AI-powered ad exchange, DSP, and online ad measurement and optimization platforms available to digital marketers today. Because of the exponentially growing popularity of its products around the world, Codewise was named among the fastest-growing companies in Europe by the Financial Times in 2017 and 2018.

“I am excited to see that Codewise has been recognized as one of the most valuable brands of 2018 by The Silicon Review magazine. Our team’s relentless efforts to develop industry-leading ad exchange, measurement, and optimization platforms enabled us to become one of the fastest-growing technology companies in Europe and globally, and I am proud to see that this fact is now being acknowledged by influential publications around the world. Every member of the Codewise team contributed to this remarkable achievement, and we will continue to innovate and develop groundbreaking products and technologies to achieve even greater heights in the near future,” said Robert Gryn, CEO and owner of Codewise.

“Being recognized by the Financial Times among the FT 1000 fastest growing companies in Europe in both 2017 and 2018 and now as one of the most valuable brands of 2018 by The Silicon Review demonstrates once again that growing profitably by 16,900 percent since our first year of operations, and by an average of 290 percent annually, is not a coincidence but the outcome of reverse engineering the entire company around the needs of our customers. Our team leverages constant customer input to drive unabated product innovation and customer success excellence, ensuring a tight match between clients’ expectations and product values. Our unconditional dedication to this blueprint naturally leads to customer adoption and satisfaction and results in exponential revenue growth,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise.

The full profile of Codewise as one of the 50 Most Valuable Brands of The Year 2018 published by The Silicon Review can be found at http://thesiliconreview.com/magazines/the-place-where-talented-people-thrive-and-produce-great-products-codewise.

About Codewise

Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in 190 countries worldwide. www.codewise.com

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com

About Zeropark

Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

Codewise Appoints John Malatesta as President

Tim Tsoriev | 24.04.2018

LONDON, April 24, 2018 /PRNewswire/ — Codewise, the industry-first provider of AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced today the appointment of Dr. John Malatesta as the company’s first President. John Malatesta will report to Robert Gryn, CEO and owner of Codewise and a member of the Forbes Technology Council.

John Malatesta, a Doctor of Economics and a member of the Forbes Agency Council, has held multiple senior leadership roles at Fortune 500 companies and high-growth startups during his 22-year career in the software industry. In his new role, he will be responsible for the strategic and operational direction and management of all Codewise departments and for the full P&L. He will also continue to serve as Chief Revenue and Marketing Officer at Codewise.

“The exponential growth of Codewise’s revenue, pioneering new innovative technologies and the progressive expansion into new geographies now calls for the deployment of a state-of-the-art operational management structure,” said Robert Gryn, CEO and Owner of Codewise. “John’s delegated responsibility for the effective management of all operations will enable me to dedicate even more of my time and resources to high-priority strategic decisions and to breakthrough and visionary technological enhancements of the AdTech ecosystem.”

“I am honored to continue serving Codewise as our company continues its exponential global expansion,” said John Malatesta, President of Codewise. “As a result of the consistent alignment of product innovation and customer experience to our clients’ ever-changing needs, since our inception in 2012 we’ve been able to continuously achieve a profitable 290% average annual growth rate. Meeting the new demanding expectations that the AdTech industry will set in the future requires continuous enhancements of our processes and operations as well as the deployment and coordinated management of additional industry-leading engineering, product management and customer-facing resources. This calls for an even stronger planning and operational alignment across all our departments, to be achieved with a unified and adaptive company governance built around each and every customer.”

About Codewise
Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in 190 countries worldwide. www.codewise.com

Financial Times Names Codewise Among Europe’s Fastest-Growing Companies for the Second Year Straight

Tim Tsoriev | 12.04.2018

Leading AdTech company is once again included in the FT 1000 list as its exponential global growth continues

London, April 12, 2018 – Codewise, the industry-first provider of AI-powered ad exchange and online ad measurement and optimization solutions for digital marketers, has been recognized as one of the fastest-growing companies in Europe in the latest FT 1000 report.

Published by the Financial Times in partnership with Statista, FT 1000 lists the companies in 31 European countries that have achieved the highest annual growth rates in revenue between 2013 and 2016.

After being named the 2nd fastest-growing company in Europe in the 2017 FT 1000 report, Codewise continues its rapid growth this year, ranking 53rd out of 1000 fastest-growing companies included in the FT 1000 report in 2018, with a growth of 1,923%. According to FT 1000, Codewise is also one of the top-5 fastest-growing AdTech companies in Europe.

“I am excited to see that Codewise has been recognized for the second year straight as one of Europe’s fastest-growing companies. Our company’s inclusive and bureaucracy-free culture that empowers every employee to achieve their maximum potential and fosters uninterrupted innovation has delivered once again. Every member of our team had an important part to play in achieving this success, and I am incredibly honoured to lead such an exceptional company.” said Robert Gryn, CEO and owner of Codewise.

Being recognized again by the Financial Times as one of the fastest-growing companies in Europe clearly demonstrates that our core value, outside-in centricity, is delivering
exceptional results. The secret of our rapid and profitable revenue growth, 16,900% since our first year of operations in 2012, and an average 290% YoY growth in the last 5 years, resides in a total detachment from revenue targets obsession.
” said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. “Instead, we prioritize deep attention to customer needs, achieved through smart in-product feedback and a world-class customer success and account management practice. We funnel the constantly updated customer inputs into relentless product innovation, and the result is a tight match between customer expectations and product values, which naturally drives adoption and satisfaction, and consequently exponential revenue growth.

The latest FT 1000 list of Europe’s fastest-growing companies is available at https://ig.ft.com/ft-1000/2018.

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About Codewise

Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com

Codewise CEO Robert Gryn accepted into Forbes Technology Council

Tim Tsoriev | 29.03.2018

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs and Technology Executives

Santa Monica, Calif., March 29, 2018 – Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the 2nd fastest growing company in Europe, today announced that its CEO and founder Robert Gryn has been accepted into the Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs and technology executives.

Robert Gryn joins other Forbes Technology Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

“I’m honored to join the Forbes Technology Council,” said Codewise CEO and founder Robert Gryn. “I look forward to working with other members of the Council, and sharing my experience and advice with my fellow entrepreneurs, both accomplished and aspiring, via such an outstanding platform as Forbes. As our company continues to revolutionize and reinvent the AdTech industry, I am confident that our expertise and insights will be instrumental to many professionals and companies striving to succeed in this dynamic and highly competitive space.”

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Robert Gryn into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

Robert Gryn

About Codewise
Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in 3,000 sqm office in Krakow, Poland, with offices in London and Santa Monica. The company employs nearly 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com

 

About Forbes Councils
Forbes partnered with the founders of Young Entrepreneur Council (YEC) to launch Forbes Councils, invitation-only communities for world-class business professionals in a variety of industries. Members, who are hand-selected by each Council’s community team, receive personalized introductions to each other based on their specific needs and gain access to a wide range of business benefits and services, including best-in-class concierge teams, personalized connections, peer-to-peer learning, a business services marketplace, and the opportunity to share thought leadership content on Forbes.com. For more information about Forbes Technology Council, visit https://forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

The company brings world-class executive on board to continue exponential growth

Tim Tsoriev | 21.02.2018

The company brings world-class executive on board to continue exponential growth

London, February 21, 2018 – Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times in 2017 as the 2nd fastest growing company in Europe, announced the appointment of Dr. John Malatesta to Chief Revenue and Marketing Officer. John is reporting to the CEO and Founder, Robert Gryn, and is a member of the Executive Committee.

In his role John will be responsible for the sales and marketing go-to-market execution and for the full set of revenue streams. John brings over 22 years of international experience in the software industry, in both the SME and enterprise segments, where he held multiple senior leadership roles.

“The exponential profitable growth of Codewise in customers acquired and served and in revenue generated, now calls for the deployment of a state-of-art sales and marketing operational architecture to support and enable further expansion,” said Robert Gryn, Founder and CEO of Codewise. “John’s world-class experience in building, managing and scaling ROI-efficient marketing, sales and operations engines at such companies as IBM, Sun Microsystems, Accenture, Oracle, Kaspersky Lab, and Socialbakers, will help us reach and win more customers and revenue, and, most importantly, help us deliver an even better experience to our current and future customers. John’s drive and passion for authenticity and excellence towards customers perfectly matches our values, and will boost our rapid growth even further.”

“I am incredibly honoured to join Codewise at such a time of business growth and technological innovation,” said Dr. Malatesta. “Codewise is already helping thousands of marketers across brands, agencies and affiliates maximize their online ad investments through a best in class suite, seamlessly integrating Ad Exchange and Ad Measurement and Optimization operations. Scaling up the marketing and sales operations will help us optimally respond to our continuous growth in new segments and geographies and will enable us to keep on securing the customer excellence that sets us apart.”

John is a doctor in Economics and a member of the Forbes Agency Council. Prior to this appointment he held the role of Chief Marketing Officer and Executive Vice President Telesales and e-Commerce at Socialbakers.

About Codewise

Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in 3,000 sqm office in Krakow, Poland, with offices in London and Santa Monica. The company employs nearly 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com

Press mentions

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Voluum and Zeropark Refreshed

Codewise | 06.09.2017

Today, we are launching a refreshed look and feel for both our products.

This change comes as we grow from a small Polish startup to an international 160-person company that has become the second fastest-growing company in Europe (Financial Times).

Voluum_Zeropark

That is not everything. Now, we are taking things to yet another level with the upcoming official launch of our third and most ambitious undertaking.

We are proud to finally be launching a product that has been in the works for over two years. At Dmexco, we will present the new media buying capabilities of Voluum.

The platform offers unprecedented native media buying possibilities from the biggest exchanges coupled with state-of-the-art automated optimization. Our current testers are already seeing massive success. Following the Dmexco show, we will be gradually rolling out access to the public.

If you are interested in more information or would like to sign up, please check VoluumDSP.com.

Furthermore, we are continuing to improve the integration of Voluum and Zeropark, and you will see more and more added value when utilizing our two platforms together.

Codewise: The 2nd fastest-growing company in Europe

Financial Times | 24.04.2017

Codewise is the second fastest-growing company in Europe according to Financial Times.

The FT1000 lists the 1,000 companies in Europe with the highest percentage growth.

Between 2012 and 2015, Codewise achieved a 13,052% revenue growth with CAGR equal to 408,5%.

We are honored and humbled by this recognition.

We would also like to take this opportunity and congratulate every other company on the list, especially five firms that, like us, are based in Poland:

– CD Projekt

– Netguru

– ITMAGINATION

– i-systems

– Vercom

Hopefully, we’ll see even more Polish companies on next year’s list.

On an Iceberg

Karol Jedliński | 30.03.2017

 

A follower of his life on Instagram will say: born with a silver spoon in his mouth. The streets will throw in some hate, mention his ‘rich daddy.’ The barely 30-year-old creator of Codewise’s success will add something else — about the bitter taste of nootropics, short dreams about gambling, and tedious self-conquest.

The cover shows the gold-plated face of the article’s main character.

And then there are the fairy-tale images from his life. What is this? Barely the tip of the iceberg. This will not be an introduction to a story about a young multimillionaire who is always flashing his perfect teeth and who wakes up every morning under sheets stuffed with hundred-dollar bills. The tip of the iceberg means that all that glitters is not gold. That the Instagram sessions are only bits and pieces taken out of context. That the water in the iceberg covers persistence, luck, talent, hard work, and ingenuity. That there are also sharks in the cold waters, which are a part of being the golden child of Polish business, as some media started to call him when Robert Gryn entered the elite group of the richest Poles.

“I tend to be extreme in life and business. It’s sometimes good and sometimes very bad. I think about whether there is snow in Zermatt to go heliskiing, charge my batteries, and be creative in the company. I don’t care about politics, I have no idea who influences what. But I do know what it’s like to pay a big price for stress and how to deal with anxiety and years of insomnia,” says Robert Gryn.

He does not want us to describe him as “beautiful, young, rich, living life to its fullest.” He wants us to simply go under the golden mask to see the human being.

An avalanche from a banner

He first opened more before the media in the autumn of 2016 when he talked about his Codewise, which handles online marketing. He had two goals. The first one was to inspire his peers, to show them that it’s possible. And, after his company moved to a high-end building in the centre of Kraków, he wanted Poland’s top computer experts.

He paid hundreds of thousands for the branding campaign, which saw him trying to attract future co-workers with the slogan “Don’t be a corporate slave.” The poster was the biggest banner in Poland and it turned up the craziness around the barely 30-year-old Robert Gryn. Then there was the article in ‘Puls Biznesu’ and the avalanche started rolling. Codewise soon received an award from Deloitte as the third-fastest growing technological company in the region of Europe, Africa, and the Middle East. Just 13,000% over four years…

“I suddenly started getting a lot of phone calls, e-mails, congratulations, invitations. But I really don’t need acclaim, I get irritated with tabloid articles about me and quotes taken out of context. I just saw an article about me online on Kozaczek. It was complete nonsense. It ticks me off. But the branding campaign did the trick, we have no trouble recruiting, some great people are applying, and I know that our team are capable of doing great things in the world of technology and marketing,” Robert Gryn assures.

Dark streams

There is one main problem with Robert Gryn and it’s not about the colourful selfies in social media, which are admired by the businessman’s tens of thousands followers. The operations of his company are very puzzling. Codewise sees ‘online marketing’ as a verbal shortcut reducing the long deliberation about the nuances and nooks of the online advertising world.

“You can’t just put it in a few words. Honestly? It took me years to understand all the mechanisms and I know that I’m working with people who often know more about what we do and how we make our money,” admits Robert Gryn. In 2016, his company had PLN 132 million in revenue and PLN 30 million in profit. It will be even more this year. Where does it all come from? Let’s try to shed some light on the numerous streams, which collect hundreds of millions of dollars from all kinds of advertisers and which produce the advertisements on our computer and cell phone screens.

Windows of life

Zeropark is a branch that brings in 80% of Codewise’s revenue and funds a second project — Voluum, which is based on a monthly fee for software as service (SaaS). After a few transformations, Zeropark was able to hit the market bull’s eye as it turned into a platform for carrying out and purchasing advertising campaigns in forms of pop-up windows and mobile advertising on the top advertisement markets (not Poland). The service redirects advertisements to inactive websites. The one who offers the best price and efficiency wins.

But these advertisements are often borderline Internet, like contests with prizes such as tablets for leaving personal information or installation of various mobile applications, e.g. Uber or Facebook. Zeropark wins out because it is one of the first in the world to offer RTB (real time bidding) to connect owners of websites (including so-called empty domains) and those with marketing money (media agencies). This process requires efficient technology to handle online traffic, effective databases, and a skilled sales staff – Gryn, who spends hundreds of thousands of dollars a year at technological fairs, is one of the best.

Voluum may be responsible for only 20% of the revenue, but its margin makes it a goose that lays golden eggs, which is supposed to give another boost to Gryn’s businesses. It is a platform for management, analysis, and optimisation of online advertising campaigns in networks like Zeropark. And the numbers in question are gigantic: over 250 billion redirections a month on Zeropark alone.

Cells in California

“We want to launch a new function soon, the Voluum DSP. It’s a very risky project, but it will open the door to a market worth $200 billion a year,” says Robert Gryn, who – according to his own admission – knows nothing about programming. He handles vision. We are sitting in his office. There is an impressive aquarium behind him filled with lazy tropical fish.

But the head of the chief of Codewise, who is sitting on a Vitry chair (everyone at the office has one) is filled with sharks – business sharks. DSP is supposed to allow for purchase of campaigns in advertising networks on a mass scale, on cells as well. The problem is that in order to make money and show a high conversion rate to the clients you have to know how to separate false advertisement traffic generated automatically. If this is done (and this is the reason for bringing the top specialists to Kraków), Codewise should quickly exceed revenue of PLN 400-500 million. There is more fish to eat in a bigger aquarium.

“I keep thinking about where we are going to be in a year, two, or three. The situation is dynamic and it is hard to say which development path the online marketing world will take. I know that I want to be in places where most of my clients come from. The plan is to open a serious office in California before the end of the year. California winters sound good,” the businessman smiles.

Polar bananas

He has little bond with Kraków. Sure, he has a comfortable penthouse here, some friends, some favourite places. He likes to leave the city and visit the Alps to ski in fresh snow, the Tatras for hours of running, or the tropics for freediving. He was born far from Małopolska, near Oxford, to a family of Poles who had been associated with Western Europe for a long time. In the 1990s, his father was building the foundations of Ericsson in Poland. Robert Gryn lived in Warsaw for years and attended a prestigious American school in Konstancin. Banana youth, some will say. His friends from teenage times include the sons and daughters of expatriates and the elite of the world of business and politics of the Third Republic of Poland. But his most important companion was no one influential – it was himself and his bipolarity.

“I suffered from insomnia ever since I was a child. A psychiatrist diagnosed me with anxiety, there is always a sound in the back of my head. When I do something, it absorbs me in 110%, completely. And the effects soon come,” the businessman admits. For Robert Gryn, the turn of the century was the first stage in a serious fascination with the digital world. He borrowed money from his mother to buy domains on GoDaddy and made some extra money by having some fun with Photoshop.

“When I was 13, I made something like PLN 600 for designing a logo for the company of one of my father’s friends,” he laughs and recalls the times when he gained fame as Gusto.

Street on forex

“Gusto was my nick in the online shooter Counter Strike. Me and my brother were the first to play it in Poland. We convinced dad to buy us a superfast connection and quickly established a clan, which included the e-sports champions of today like Neo of Virtus.pro,” says Robert Gryn. He learned the tactics of the game and is now successfully using it in business. He stayed away from models, he charged when he saw a chance, he balanced on the edge to make his way behind the enemy. The game consumed a lot of time, but it made him famous: Gusto was so good that many Polish servers would blacklist him because they thought that he was cheating. He ultimately gave up on the game. He was not interested in training and the chess of war.

“We play at the office every Friday. We have a map of our own office in Counter Strike. I love this game, but it’s no longer an addiction,” the businessman says. He is very receptive to addition. Before he went to college at the renowned British Surrey, he discovered forex platforms. “I convinced my father to lend me 1000 euros, even though he thought that it was wasted money. I was certain that I would quickly multiply it. I reached 4 thousand euros, I took bigger risks, and of course I lost it all,” the 30-year-old recalls. Then there was online gambling — poker. It gave me a sense of immediate pay-out for results. And they were poor results. Robert Gryn quickly lost all of the money he got from his parents for the start of college. He would wake up sweating from dreams of cards being dealt on the screen. He came to his senses after a pleading-apologetic phone call to his mother and thanks to the understanding of his parents. He would still play poker every now and then, but he would only use the money he had earned himself. “My ex-girlfriend would say that I was spoiled. She told me to get a job so I served hot dogs for a month at the Odeon cinema in Guildford near the campus. I still can’t eat wieners in a bun,” the owner of Codewise admits.

Cold stress

During his third year on business and marketing, Robert Gryn wanted to find an outlet for his budding entrepreneurship. He decided to import and sell mp3 players. The plan failed and he ended up in Warsaw as a translator for TP SA. After a few months, he started working for Orange, which was when he gave up on corporations. All it took was reading some of the corporate intranet. He quit after two days with the belief that this was a world where his personality could effectively and spectacularly burn out. A friend told him to try out at Elephant Orchestra of Jan Barta, a Czech Internet visionary who used to be the owner of the most domains in the world.

Game on throne

The owner of Codewise was always attracted to new technologies and the digital world. He used to be addicted to shooters. Now he prefers to play for big stakes in the world of digital marketing.

“It was the most important experience in my life thus far. I learned the secrets of online marketing, I left as the head of company operations,” stresses Robert Gryn. He pretty much developed and improved what he had learned from Jan Barta in Zeropark. The friend who got him to go to Elephant is now the head of Zeropark. Robert Gryn also established WeSave — a group shopping aggregator. Then came the first experiments with affiliation campaigns, cutting own shares from the relations between website publishers and advertisers. He took some risky chances, like sinking money in ineffective campaigns. “It replaced gambling for me, I saw results immediately. I started to work almost nonstop,” recalls Robert Gryn. This is when he met the founders of Codewise, which was initially operating in IT outsourcing: Szymon Niemczura, Rafał Janicki, and Bartłomiej Dawidow. Robert Gryn soon turned from a subcontractor to company partner and provider of most of the cash. His strong character also came out. When he noticed that Codewise’s liquidity was dropping and he was not able to come to an understanding with Niemczura and Janicki, he took over Codewise with Dawidow. It was a psychological and legal battle served cold. With their backs to the wall, the partners sold their shares for 100 thousand dollars. They went on to found Kontakt.io, which is valued at tens of millions of PLN. After a while, Dawidow left Codewise claiming that he was not able to deal with the stress produced by the company. “He told me he was leaving when I was thinking about getting out of the business myself. Our profits reached millions but we were constantly in the game and were paying a measurable price. My love of challenges won in the end and I decided to run Codewise alone instead of selling it,” the businessman says.

Conquest by breathing

When he gestures as he takes breaks from applying the gold makeup, you can see his chiselled arms and upper body. Together with the Alpine tan, blond hair, account size, and gold watch on his wrist, we are once again looking at the perfect image of a happy golden boy with no internal struggles in sight.

So what’s inside? He took a cold shower before our interview because he was able to get only three hours of poor sleep. For breakfast, he took a few nootropics, so-called smart drugs, which stimulate the brain without the risk of addiction. He washed them down with the currently trendy MCT oil and once again heard the noise in his head. A day like every other. The familiar state of no motivation for business.

“I’ve had this feeling for a while. How do I conquer it? I get every day in motion somewhat against myself. I force myself to act step by step and reach the point of full steam ahead,” he explains, although he recently decided to take spontaneous trips to the edges of the world more often. He sleeps better there. He recently visited Hawaii to learn how to dive and hunt holding his breath. He compares it to meditation: when you see a potential victim and incoming sharks underwater, you cannot let your emotions get in the way.

You just have to do your thing, not waste oxygen, conquer the recurring throat tightness. When it starts to get really dark before your eyes, that’s the sign. Time to get to the shore of the iceberg.

View original article in Polish

Bezpieczeństwo w Codewise

Codewise | 28.03.2017

Dostarczane przez Codewise rozwiązania wspierają tysiące firm z całego świata w obsłudze ruchu reklamowego.

Jednocześnie, od początku naszej działalności, nigdy nie akceptowaliśmy – i nigdy nie będziemy akceptowali – narażania użytkownika końcowego na jakiekolwiek próby oszustwa.

Wraz ze wzrostem popularności naszych produktów kładziemy ogromny nacisk na działania prewencyjne. Weryfikujemy bezpieczeństwo kampanii zarówno narzędziowo, jak i ręcznie. Nad całym procesem czuwa dedykowany temu zespół specjalistów.

Narzędzia

Posługujemy się najbardziej zaawansowanymi systemami monitorowania ruchu – tymi samymi, które stosowane są przez globalnych graczy takich jak Aol., Yahoo!, Twitter, Facebook czy Google. Na liście znajdziemy takie rozwiązania, jak:

RiskIQ (riskiq.com)

RiskIQ został uznany za lidera w dziedzinie cyfrowego monitorowania ryzyka przez Forrester Wave. Technologią wspiera się Facebook w wykrywaniu i blokowaniu zagrożeń pochodzących z reklam – podobnie zresztą jak Palo Alto Networks, DocuSign, Box czy duże amerykańskie instytucje finansowe.

Luminati (luminati.io)

Jest to największa, najbardziej niezawodna i najszybsza sieć proxy na świecie. Luminati jest używane przez firmy z listy Fortune 500 w celu weryfikacji reklam. Praktyczne zastosowanie Luminati sprowadza się do testowania linków w reklamach poprzez symulowanie możliwych grup odbiorczych.

The Media Trust (themediatrust.com)

Narzędzie wspierające wykrywanie złośliwego oprogramowania, zagrożeń dla prywatności i weryfikujące jakość reklam.

Zespół odpowiedzialny za bezpieczeństwo kampanii z perspektywy użytkownika końcowego

Zatrudniamy specjalistów, którzy wyłapują treści mogące potencjalnie umknąć tym systemom. 70% kont reklamodawców jest ręcznie odrzucanych ze względu na niespełnione standardy jakościowe i standardy bezpieczeństwa.

Jako Codewise – marka stojąca za produktami Voluum i Zeropark – nie tolerujemy i aktywnie przeciwdziałamy dystrybucji:

– złośliwego oprogramowania,

– kampanii reklamowych opartych na rozpowszechnianiu ransomware,

– kampanii zawierającymi skrypty typu auto-downloads, wymuszające pobieranie plików na komputerach użytkowników,

– ruchu ze stron promujących mowę nienawiści, rasizm, czy naruszających prawa autorskie,

– skryptów blokujących zawartość przeglądarki, mogących uszkodzić system komputerowy,

– kampanii przeznaczonych dla grupy docelowej 18+, a dostępnych na stronach nieskierowanych do pełnoletnich użytkowników.

Nieustannie wzmacniamy kompetencje w obszarze podnoszenia bezpieczeństwa i pracujemy nad własnymi algorytmami oddzielającymi ruch toksyczny od wartościowego.

Robert Gryn #57 in Forbes 100 Riches Poles 2017

23.02.2017

Robert Gryn jest nową twarzą na liście najbogatszych „Forbesa”. Codewise, spółka, na której dorobił się majątku, powstała jako firma outsourcingowa w branży IT, a sam Gryn nie był nawet jej założycielem.

W 2011 roku przyszedł z własnym pomysłem na start-up. Była nim sieć reklamowa ZeroPark, dzięki której agencje marketingowe kupują ruch reklamowy w internecie. Drugi sztandarowy produkt młodego biznesmena to Voluum – oprogramowanie służące do śledzenia i analizy efektywności działań marketingowych w sieci. Udział Gryna w Codewise zaczął rosnąć wprost proporcjonalnie do tego, jak dzięki jego narzędziom przybywało firmie klientów oraz pieniędzy.

 

 

 

Pan życia i Sieci. Właściciel najszybciej rosnącego start-upu w Polsce

Krzysztof Domaradzki | 21.02.2017

Choć niewiele osób rozumie, czym zajmuje się jego firma, Robert Gryn, 30-letni właściciel Codewise, prawdopodobnie pojawi się w tym roku na liście 100 najbogatszych Polaków. Będzie na niej najmłodszym milionerem, który samodzielnie dorobił się majątku.

Na co dzień jeździ żółtym mercedesem AMG GT S. Na trzydzieste urodziny sprawił sobie prywatny lot na Ibizę. W jego nowym biurze znajduje się potężne akwarium żywcem wyjęte z gabinetów prezesów amerykańskich korporacji. Wolne chwile spędza w efektownych samochodach, samolotach lub śmigłowcach, pływając pośród delfinów albo zjeżdżając na nartach po dzikich zboczach. Na mieszkańców Krakowa spogląda z jednego z największych billboardów reklamowych w Europie, który znajduje się na dawnym hotelu Forum – tam, gdzie swego czasu wisiała kontrowersyjna reklama „Zimnego Lecha”. Mówi im: nie bądźcie korporacyjnymi niewolnikami, tylko dołączcie do najszybciej rosnącego start-upu w Polsce. Czyli do Codewise.

Performance Marketers Respond to P&G’s Ad Transparency Charter

Mark Jones | 09.02.2017

Last week, Procter and Gamble’s chief brand officer Marc Pritchard announced that the company would no longer be accepting anything less than 100% transparency from its suppliers.

It has been referred to as one of the most important statements made in the advertising industry in decades. As a result other big brands, including O2, have jumped on the bandwagon. In order to achieve 100% transparency, P&G will adopt the standards of the Media Ratings Council (MRC), implement third-party verification and create transparency contracts.

While ad tech companies have been talking about these issues for years, it seems that brands have only recently joined the debate and are now acting accordingly. But, what significance does this announcement have on the industry? And will it be the point where brands, agencies and tech companies are forced to make the move?

Gavin Stirrat, managing director at Voluum: “As we continue to see more partnerships between anti-fraud specialists and supply platforms, we will start to see brands having a greater understanding of ad fraud. The industry has been reactive to the issue with the Media Ratings Council (MRC) launching its viewability standard in the US and the UK’s trade body initiative JICWEBS focusing increasingly on the issues.

“However, it is a positive for our industry to see brands such as P&G holding their suppliers to such high standards, as all parts of the supply chain will have to work together to try to address transparency in online advertising.”

UK Ad Spend Grew 4.2% in Q3 2016 Despite Brexit Vote

Lindsey Rowntree | 07.02.2017

On 31 January, the Q3 2016 AA/WARC Expenditure Report results were published, showing a rise of 4.2% in UK ad spend year-on-year – a total of £5.14bn over the quarter. Ad spend is also predicted to grow 3.2% in 2017. Headline growth was driven by a 15.3% increase in internet spend, in turn boosted by a growth of 45.6% in mobile spend.

Significantly, the overall growth in year-on-year ad spend occurred, rather surprisingly, in the first full quarter after the vote to leave the European Union. The short-term impact of a Brexit vote was expected to be damaging; and even seven months after the vote to exit the EU was decided, analysts and industry experts are still debating on what the true short-term and long-term impacts will be on the state of advertising in the UK. However, one can look positively on the fact that, even with the post-Brexit uncertainty in the months following the referendum, it was very much business as usual.

ExchangeWire hear from industry experts their views on the results of the AA/WARC expenditure report.

The industry must protect mobile growth

“Mobile ad spend has continued to grow at an impressive rate – representing a significant portion of the overall growth in ad spend – with an estimated growth of 45.9% in 2016, and a predicted growth of a further 26% in 2017. For mobile display advertising, 2016 was an exciting year, with mobile ad spend exceeding desktop for the first time. As marketers continue to gain confidence in mobile advertising, it is important that the industry protects this growth from the threat of mobile ad fraud. Over the next year, there will be an increasing number of companies within the value chain looking to provide solutions that eliminate fraud pre-bid, rather than providing post-campaign make-goods and refunds. We should also see the importance of context, environment, and audience segments being key focus points for mobile advertising as the industry continues to develop.” Gavin Stirrat, Managing Director, Voluum

Is Facebook Really ‘Connecting the World’?

Rebecca Muir | 06.02.2017

Mark Zuckerberg, Facebook founder and CEO, said last week (1 February, 2017): “Our mission to connect the world is more important now than ever. Our business did well in 2016, but we have a lot of work ahead to help bring people together.” This statement followed the release of the social media giant’s financial results for the fourth quarter and full year ended 31 December, 2016.

In response to Facebook’s earnings announcement, Gavin Stirrat, MD at Voluum, said: “As digital continues to be an effective investment for advertisers, we will see a number of issues arise, including the growing threats of ad fraud and viewability. As we have seen from the recent announcement from P&G, the issue of trust is front of mind for all major brands. Everyone in the market, including the big players, such as Facebook and Google, are not immune from these challenges, and need to play a proactive role in protecting continued investment in digital.”

What’s the Future of Mobile in 2017? Experts Predict

Lindsey Rowntree | 21.12.2016

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts deliver their opinions on the future of mobile.

Marketers gaining confidence in the mobile medium

gavin-stirrat_voluum“2016 will be remembered for many things, not all of them as pleasant as we might have wished. However, for mobile display advertising, the watershed moment this year was in November when it was confirmed that ad spend on mobile exceeded desktop for the first time, with £802m spent in H1 of 2016 versus £762m for desktop. For those across the digital advertising industry, this was hardly surprising as marketers have gained confidence in the medium and their spend is following attention, with more mobile users than desktop globally. Looking forward to 2017, it is important that the entire industry defends this positive revenue growth from the rapidly increasing threat of mobile ad fraud. I believe next year we will see a greater number of companies within the value chain partner and bring solutions to market that eliminate potential fraud from the outset, pre-bid. This is a position Voluum took from day one and is something we feel will be increasingly demanded by advertisers, rather than the post-campaign make-goods and refunds that currently prevail. Fundamentally, these do not address the problem, as the revenue generated has already reached the criminals behind the fraud. Morally, I am not sure many brands would like to think their digital advertising spend is funding organised crime. On a more positive note, I think we’re going to see the pendulum swing back to increasingly look at the context and environment where advertising is running, as well as the audience segment being reached. It won’t just be ‘right ad, right person, right time’, but right placement too. As always, whatever happens, you can be sure the mobile programmatic industry will continue to evolve at a pace and it will remain an exciting place to be at the centre of.”

Codewise błyszczy w regionie

Karol Jedliński | 08.12.2016

Krakowska spółka jest jedną z trzech najszybciej rosnących firm w regionie EMEA. W czołówce jest także m.in. CodiLime.

— Nie potrzebujemy inwestorów, potrzebujemy talentów. Bazujemy na doskonałym produkcie i na trendzie rynkowym. Wzrost rynku reklamy cyfrowej oraz skok w sferze automatyzacji reklamy programatycznej i RTB nakręcają nasz rozwój. Teraz wprowadzamy kolejny produkt związany z reklamą mobilną, który ma nas wynieść na poziom wyżej — ujawnia Robert Gryn, właściciel Codewise, krakowskiej spółki technologicznej, która przebojem wdarła się do czołówki najszybciej rosnących firm na świecie.

Dostawca technologii w modelu SaaS dla branży marketingowej zajął 3. miejsce w tegorocznym rankingu Deloitte Technology Fast 500 EMEA, grupującego najbardziej dynamicznie rozwijające się spółki z regionu Europy, Bliskiego Wschodu i Afryki. Codewise, który zanotował wzrost przychodów o 13 tys. proc. przez 4 lata, do poziomu 50 mln USD, przegrał jedynie z firmami ze szwedzkim Fingerprint Cards (zestawy do samodzielnego tworzenia rozwiązań biometrycznych do skanowania odcisków palców) i tureckim Bilgikent Bilişim (systemy IT). Średnia stopa wzrostu przychodów wszystkich spółek z zestawienia wyniosła 967 proc., dla porównania w edycji ubiegłorocznej było to 1012 proc. (1711 proc. w 2014 r.)

 

Mobile ad fraud: how agencies and advertisers can spot, combat and kill it

Andy Favell | 17.11.2016

With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which have become a cash cow for the ad industry.

As advertisers and agencies become more alert to the risk of ad fraud and better at detecting it, they have started to refuse payment and blacklist business when there is evidence of fraud.

Some ad platforms are now offering money-back guarantees but this is met with some skepticism by peers.

Gavin Stirrat Managing Director at Voluum, a performance tracking solution:

“There are many companies that offer post-impression analytics or cash back guarantees. We believe this is an unacceptable compromise that continues to line the pockets of fraudsters and further damages mistrust in the medium.

Our recommendation to agencies and brands is to demand high standards of their buying platform partners such as the pre-bid filtering of inventory for fraud, as we do at Voluum.”

Codewise powalczy talentem o miliard

Karol Jedliński | 13.11.2016

Robert Gryn po cichu zbudował potentata w świecie e-marketingu. Nie chce inwestorów. Woli uwalniać niewolników i podgryzać Google’a

Największy banner w Polsce — to zawsze robi wrażenie, szczególnie gdy jest to słynna fasada krakowskiego hotelu, na której wisiał niegdyś „Zimny Lech”. „Don’t be a corporate slave” („nie bądź korporacyjnym niewolnikiem”) głosił z plakatu Robert Gryn, prezes i właściciel Codewise. Dalej po angielsku zachęcał, by dołączyć do „najszybciej rosnącego start-upu w Polsce”. O Codewise dotychczas mogło być cicho. Teraz musi być głośno. Trwa rekrutacja, a prezes spółki to gorące nazwisko w świecie nowych technologii.

— Nasz cel jest jasny. Chcemy i musimy zatrudniać najlepszych specjalistów na rynku. 100 mln USD przychodów rocznie osiągniemy zapewne organicznie w 2017 r., bazując na wszystkich dotychczasowych produktach. Interesuje nas jednak dużo więcej, szykujemy nowy rynkowy hit — mówi Robert Gryn.

Polski start-up na pierwszym miejscu w rankingu najszybciej rozwijających się przedsiębiorstw wg Deloitte

21.10.2016

Firma Deloitte co roku tworzy ranking najszybciej rozwijających się przedsiębiorstw w Europie Środkowo-Wschodniej. W głównej kategorii ‘Technology Fast 50‘ znalazło się aż 17 firm z Polski, a jedno z krakowskich przedsiębiorstw wygrało całe zestawienie.

Coroczny prestiżowy ranking Deloitte najszybciej rozwijających się przedsiębiorstw Europy Środkowo-Wschodniej, w którym znalazło się aż 21 firm z Polski (w tym 17 w głównej kategorii ‘Technology Fast 50’), wygrała krakowska Codewise Sp. z o.o. (działa od pięciu lat w sektorze rozwiązań IT dla marketingu). Rok temu Deloitte umieściło ją na pierwszym miejscu w kategorii ‘Wschodzące Gwiazdy’, a wczoraj otrzymała najważniejszą statuetkę ze wzrostem sięgającym 13 000 procent. Jej dochód operacyjny za 2015 rok wyniósł około 50 tys. euro.

– Trzynaście tysięcy procent wzrostu w okresie ostatnich 4 lat i zdobycie pierwszej nagrody w obu kategoriach, to dla nas ważne i budujące potwierdzenie sukcesu, który wspólnie tworzymy w firmie. Moje dążenia i ambicja stworzenia globalnej spółki jest niezmienna i dalej jestem przekonany, że to dopiero początek czegoś naprawdę wielkiego – komentuje Robert Gryn, prezes Codewise.

Voluum “Don’t be a corporate slave” by in-house

12.10.2016

Robert Gryn, the founder of Polish ad tech start-up Voluum, has put his face on the largest billboard in Europe, located in Krakow.

The campaign invites job hunters to “Join Poland’s fastest-growing (and sexiest) start-up”, as part of the company’s recruitment drive for technology arm Codewise.

The work will run in Poland throughout October.

The five most worrying trends for marketers at Dmexco 2016

Gavin Stirrat | 12.09.2016

Disruption… innovation… the occasional pair of proudly worn lederhosen. It’s Dmexco time again, and once more the great and the good of the world of advertising technology are descending on Cologne.
For some time, Dmexco has been the essential fixture on the global ad tech calendar.
But somehow this year feels different.
I’ve been going to Dmexco for five years and although the pace of change has always felt rapid enough to justify the tag ‘real time’, this year it feels like whilst the industry is still buoyant, it is facing some profound challenges.
Here are the five biggest concerns that I think are causing our industry sleepless nights as we board the plane for Germany.

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